[Shipping Dry Goods] Why does Carrier only focus on sailing ships? Revealing the 6 irreplaceable core values of freight forwarding

Lao Wang just negotiated a big order last month, and American customers ordered five cabinets of Yiwu small commodities. He excitedly contacted Carrier to book the cabin directly, but the customer service of the other party directly dumped the contact information of three freight forwarders. "What the hell? Doesn't Carrier do business himself?" Lao Wang was full of doubts. This scene is very similar to when you go to a restaurant in online celebrity for dinner. The chef just cooks dishes with a spoon, and the waiter takes care of ordering, numbering and checking out.

In our industry, Carrier is one of those "sea chefs". Their KPI has only three words: on-time shift rate. The global shipping network is like a precise chess game. From the tide of the Suez Canal to the strike warning of the Port of Los Angeles, from the Southeast Asian monsoon to the water level of the Panama Canal, the whole route will be messed up if there is a slight mistake. How many foreign traders lost their heads when Evergreen's ship stuck in the canal last year? What jumps on the big screen of Carrier Dispatch Center is not an Excel sheet, it is the real-time dynamics of ships worth hundreds of millions.

Freight forwarding is like the "gold medal housekeeper" in the logistics industry. Last week, I helped the lighting factory in Ningbo to ship goods. The customer temporarily changed the POD at 10: 00 a.m. Xiao Li, the freight forwarder, completed the transfer, updated the bill of lading, adjusted the customs declaration information within 3 hours, and won container detention charge relief. It will take half a day to find the docking window to change to Carrier direct sales. Not to mention those special container types-cold chain drugs need constant temperature monitoring, dangerous goods have to take specific routes, oversized equipment needs to be reported in advance, and freight forwarders have customized solutions in hand.

There is an interesting set of data here: Maersk's global direct passengers account for less than 15%, and the remaining 85% are booked by freight forwarders. Why? Just as IKEA doesn't customize furniture for every customer, what Carrier wants to ensure is the efficiency of Container circulation. Freight forwarders integrated scattered 20 tons of chemicals, 50 cubic meters of furniture, and 80 tucks of clothing into FCL like Lego, which not only helped Carrier improve space utilization, but also saved real money for small and medium-sized customers.

To talk about the housekeeping skills of freight forwarders, we have to count their "customs clearance documents". Last month, my peer in Shenzhen received a batch of smart devices with batteries, and the owner was stuck for a whole week in his customs declaration. Lao Chen, the freight forwarder, took the customs team to sort out UN38.3 certification, MSDS documents, and dangerous package certificates for half a day, and released them on the same day through the special channel. Behind this is the port contacts accumulated for more than ten years and the accurate grasp of 293 customs codes.

Now you understand? Next time you see the booking entrance of Carrier official website, don't be excited-it is usually prepared for the big sale of thousands of cabinets a month. The best partners for our small and medium-sized foreign traders are those old freight forwarders who are online 24 hours a day and can handle emergencies. After all, in the unpredictable freight world, having a knowledgeable" logistics strategist "is better than anything else.

Six core skill trees of freight forwarding:

1. Resource Puzzle Expert: Bulk LCL Saves 60% Freight
2. Risk warning radar: avoiding 98% of customs declaration minefields in advance
3. Emergency response center: handles emergencies 4.2 times faster on average
4. Cost control expert: Reduce logistics costs by 23% through path optimization
5. Document Management Master: Handling 27 Trade Documents for Single Ticket Goods
6. Global network nodes: covering 136 Country port service networks

Industry veterans know: finding Carrier is like buying futures, the price is transparent but there is no service; Choosing the right freight forwarder is an option, and every extra penny spent is buying risk protection. Next time you are in trouble shipping, remember that what you lack is not the contact information of the shipowner, but a freight forwarder who can handle things.