Amazon's November sales data review, which categories are the most popular?
2022-12-07 421According to Jungle Scout's third-quarter report, 55% of consumers plan to change their holiday shopping plans to combat inflation.In 2021, American consumers will spend an average of $826.12 during holiday shopping.According to Consumer Trends, 67% of consumers expect to spend less than $500 this holiday season.Of those who want to cut spending, 20% said they would reduce their purchase of holiday decorations.Revenue and sales of some festive decorations fell in November compared to 2021.
Decorative products that are greatly affected include:
1. Ornaments (Freight forwarder from Shenzhen, China):
Revenue is down 49% and sales are down 57% in the last 30 days.
2. Holiday Greeting Cards (Shenzhen Freight Forwarder, China):
In the past 30 days, revenue has dropped by 21% and sales have dropped by 17%.
3. Wreaths (Freight forwarder from Shenzhen, China):
Revenue is down 20% and sales are down 14% in the last 30 days.
4. Gift wrapping (freight forwarding in Shenzhen, China):
Revenue is down 13% and sales are down 17% in the last 30 days.
* The above is the change of the ratio between the revenue and sales data from November 1, 2022 to November 28, 2022 and the revenue and sales data from November 1, 2021 to November 28, 2021, the same below.
Amazon's most popular products in November:
1. Ugly and cute holiday sweaters (Freight forwarder in Shenzhen, China):
Revenue at Ugly but Cute Holiday Sweaters rose 9,264% in the past 30 days.In the past 30 days, the number of consumers searching for the keyword "holiday sweater" increased by 2081%.
2. Flannelette Pajamas Set (Shenzhen Freight Forwarder, China):
In the past 30 days, pajamas revenue has increased by 8,945%, and searches for the keyword "couple holiday pajamas" have increased by 768%.
3. Decorative wreath with lights (Shenzhen freight forwarder from China):
Revenue from the product has increased by 7,268% in the past 30 days, and searches for the keyword "fireplace wreath" have increased by 946%.
4. Holiday Bathroom Set (Freight forwarders in Shenzhen, China):
Revenue from four-piece bathroom sets has increased by 5,765% in the past 30 days.Searches for the keyword "grinch bathroom decor" also jumped by 1,026%.
5. Star Tree Topper (Shenzhen Freight Forwarder, China):
In the past 30 days, star tree toppers' revenue has increased by 5,394%, and searches for the keyword "tree toppers" have increased by 134%.
6. No drop of Hanukkah candles (Shenzhen freight forwarder from China):
In the past 30 days, the revenue of drop-free candles has increased by 3,337%, and keyword searches have also increased by 891%.
7. Festival window grilles (Shenzhen freight forwarder from China):
In the past 30 days, the revenue from these decals has increased by 2,463%, and the search volume of the keyword "snowflake window sticker" has increased by 879%.
8. Personalized Pet Socks (Shenzhen Freight Forwarder, China):
Revenue from these stockings has increased by 1594% in the past 30 days, and searches for related keywords have increased by 519%.
9. Inflatable gyroscopes (Freight forwarders in Shenzhen, China):
Inflatable toys are popular products for seasonal holidays.In the past 30 days, revenue from inflatable gyroscopes has increased by 1,256%, and searches for the keyword "blow up holiday decorations outdoor" have increased by 3,112%.
10. 7 Kwanzaa Flameless Candles: (Shenzhen freight forwarder from China)
Revenue from the product has increased 709% in the past 30 days, and searches for the keyword "kwanzaa decorations" have also increased 609% in the past 30 days.
Consumers notice that holiday decorations can be a big expense, so they usually choose discounted goods, reuse unused products or buy second-hand goods.Taking advantage of festive offers and discounts is crucial for sellers and brands selling these seasonal items.
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